A major casino operator came to us with a distressed property in Atlantic City. Looking to give it a total overhaul and attract a young, uber-hip New York City demographic they hired us to produce a concept book, packaged to be presented to investors, including a market research feasibility study and full renderings of both the spa and casino levels of the resort. We threw in a few NYC operators and unique retail concepts to sweeten the package. As happens sometimes, the project was put on hold, but we still think its a gem of a design.
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