FOOD LOVES TECH

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Bringing together food tech innovators, start-ups and thought leaders, Food Loves Tech challenged us to create a first-of-its-kind, interactive experience that is both hands-on and memorable in its approach, while malleable in its ability to evolve each year.

Aiming to bring awareness to the latest technologies shaping food, we curated a multiplicity of experiences to enable visitors to customize their journey. Upon arrival, visitors embark on an adventure through four unique intersections of food and technology: in the field, in the home, in the city and on the horizon. Embracing the linearity of this year’s 22,000-square-foot event space at The Waterfront NYC, the layout seamlessly transitions visitors between each space, inspiring both movement and discovery.

To create a dynamic and layered experience, we mixed immersive educational exhibits with tasting outposts, temporary and spontaneous installations, and a vibrant market-like bazaar. Social spaces are embedded strategically within the exhibit spaces, providing a more immediate connection to content, vendors and products. The strategy is experimental in its ability to inspire curiosity, visceral in its immersive impact, and bold in its display of state-of-the-art technology. Embracing a hybrid low-tech/high-tech design direction, we used basic materials like plywood and recycled crates that allow artful displays, like a projection-mapped geodesic dome, to take center stage.

Check out Edible Manhattan’s interview with us on how we created the Food Loves Tech experience.

CLIENT

Vayner Media, Edible Manhattan

ADDRESS
269 11th Avenue
New York, NY 10011
SERVICES

Event Design
Experience Design
Operational Strategy
Art & Graphics
Brand Strategy