Starwood awarded us the Midtown Atlanta project specifically because we had never designed a hotel before. They recognized our success in brand reinvention, the stars aligned, and it was the perfect client/designer match. Our design focus for the project was how technology can make you feel glamorous. We reinvented the space from top to bottom, turning a severely outdated 500-room Sheraton into an uber-hot destination hotel with new guest rooms, suites, elevators and corridors, public spaces, bars and pool area, and a placemaking three-story atrium space that connects everything.
Starwood Hotels & Resorts
Art & Graphics