ICRAVE is an award-winning experience strategy, design and development studio.
We offer clients strategy, design and development services, incubate products ourselves and make equity investments. We are trusted advisors offering decades of experience working with AORs, investors, and owners to design emotional and high impact businesses.
We work with start-ups looking to launch new companies as well as established organizations looking to bring what they have to the next level. We bring our insights from projects across industries, our network of relationships with subject matter experts and doers and build a team to work with our clients to see it through until launch.
Our clients engage us to reinvent their businesses, envision their future and deliver solutions that bring their consumer experience to life in industries going through change.
Our specialty is showing businesses how to blend physical and digital design solutions, and then operationalize them at scale.
As the food hall trend spreads across the country, ICRAVE is actively partnering with developers and culinary experts to design new brands and typologies. Our approach in designing food halls is holistic, from helping guide early strategic choices, through design, development, and curating retail partners with the right point of view.
Hear more about How Culinary Obsessions Are Changing the Way We Travel from founder Lionel Ohayon on Skift
With over 15 years in the industry, nobody creates a dining experience like ICRAVE. Our proven track record in restaurant design has made an impact on hospitality design internationally, with landmark restaurant experiences like Lavo, Catch, STK, Sushi Samba, and countless other award-winning restaurant designs.
From individual properties to entire neighborhoods, ICRAVE works with developers and investment groups to build strategies for change. As public tastes evolve and properties age, we build strategies for repositioning that allow buildings and neighborhoods to develop. From master planning strategies to amenity design and retail curation, we partner with our clients to create new destinations or help older properties find new relevance.
Hotels have become more than a temporary home base for travelers – they are powerful vehicles for storytelling and community building. Through careful strategy and attention to detail, ICRAVE creates hotel experiences unlike any other. We develop beautiful interior design, thoughtful lighting design, curated art and programming, and develop OS&E for the perfect finishing touch to the hotel experience.
We know that digital design is at the core of making spaces and businesses function at their best. Our award-winning digital design work and smart digital strategies have helped power experiences across every industry.
From creating custom web platforms and apps, to aligning the right software, hardware, and maintenance to support a business, we have the expertise to guide the right solution. We view digital design as an intrinsic part to creating successful experience design, and our strategists and digital consultants will align with the best tools to support a thriving business.