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Dining

Our bread and butter

 
 
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Nobody creates a dining experience like ICRAVE. Our award-winning achievements in restaurant reinvention have had a major impact on the look, taste and delight of hospitality around the world. We deliver unique solutions that make a difference to diners, owners and the future path of the industry. 

 

Projects

 

 

Catch

The owners’ vision for Catch was “to marry deliciously simple yet elegant seafood with excellent service and a superior, interactive atmosphere.” ICRAVE created a unique loft-kitchen dining experience in a landmark NYC Meatpacking District building. It serves up an array of energetic dining destinations – appealing to the tastes of modern-day patrons.

The 400-seat, tri-level restaurant features an open kitchen and communal dining options to enhance its warm, inviting atmosphere

Location

New York City

Services Provided

Interior Design
Lighting Design

 

Ocean Prime
New York City

Cameron Mitchell Restaurants was Intent on bringing the elegance of classic supper clubs into the twenty-first century. For its NYC location, ICRAVE’s solution was warm woods, captivating lighting and sophisticated atmosphere. For LA, we fused the glamour and panache of vintage Beverly Hills with a classy and cool Californian vibe. The design won a top award for illuminating engineering.

The soaring main dining room immerses guests in a sultry space surrounded by inward-facing nooks, glowing wine walls, and a grand staircase up to the dining mezzanine.

Location

New York City

Services Provided

Interior Design
Lighting Design

 

Ocean Prime Beverly Hills

Cameron Mitchell Restaurants was Intent on bringing the elegance of classic supper clubs into the twenty-first century. For its NYC location, ICRAVE’s solution was warm woods, captivating lighting and sophisticated atmosphere. For LA, we fused the glamour and panache of vintage Beverly Hills with a classy and cool Californian vibe. The design won a top award for illuminating engineering.

The soaring main dining room immerses guests in a sultry space surrounded by inward-facing nooks, glowing wine walls, and a grand staircase up to the dining mezzanine.

Location

Beverly Hills

Services Provided

Interior Design
Lighting Design

 

Komodo

Slaying the competition in Miami’s booming Brickell neighborhood would take a killer design studio, so owner David Grutman summoned ICRAVE. Inspired by Southeast Asia’s Komodo dragon, we designed Komodo Restaurant and Lounge as a lush garden oasis. A sculptural playground merges the indoors and outdoors with a South Florida feel that enriches the dining and nightlife experience.

 

Location

Miami, Florida

Services Provided

Interior Design
Lighting Design

Bird’s nest - ICRAVE designed Komodo’s signature outdoor floating “bird’s nest” seating to create a playful treehouse feel.

 
 

Cowboys Stadium Clubhouse

The Dallas Cowboys game plan was for AT&T Stadium to be more than a place to watch football. So “America’s Team” called ICRAVE’s number to create a super-bold, upscale space that immerses fans in the Cowboys way of life. We turned a 19,000-square-foot space into the ultimate “tailgate” experience on game days, and fine dining on others.

The Club size expands and contracts depending on fan traffic, so it also works for a casual night out or impressive business lunch.

 

Location

Arlington, Texas

Services Provided

Interior Design
Lighting Design

 

 

Junior's Time Square

When Junior’s Restaurants decided to recreate its legendary Brooklyn eatery just steps from New York’s Times Square, ICRAVE was called to the table. We designed a tasteful, vibrant space reminiscent of the original 1950’s location where the World’s Most Fabulous Cheesecake and other signature dishes were born.

Moving lights and stainless steel recreate Junior’s Brooklyn persona, while touches of technology connect with a new generation of locals and tourists.

 

Location

New York City

Services Provided

Strategy
Interior Design
Lighting Design
Architecture

 

STK Meatpacking

In collaboration with the One Group, ICRAVE built a holistic strategy that integrates bold messaging, sleek branding, and iconic design to offer the changing palates of the mid 2000’s a new kind of steakhouse. The STK brand entered the market in 2006 as a new dining typology and nightlife destination for NYC that was equally appealing to both men and women.  Our team drew inspiration from starkly lit set designs of Robert Wilson to create an characteristic theatricality. Classic steakhouse motifs were reinterpreted into iconic elements that continue to make STK a design icon across America – lofty banquettes that can transition from dinner to late-night, a 10-foot tall lavender-glass fireplace, bold ceiling features, and a sculptural horn wall above the bar. After launching the Meatpacking headquarters, our team designed STK restaurants in Midtown New York, Vegas, and Los Angeles. Since its inception, the brand has gone from a startup concept to a publicly traded company with outposts across America, winning multiple awards for design and fine dining.

 

Location

New York

Services Provided

Branding
Operational Strategy
Interior Design
Lighting Design
Event Design

 

STK Grace

As a second outpost of the STK brand, STK Grace is an architectural feat. ICRAVE focused on creating an iconic ceiling element that hugs the entire space, giving diners a dynamic pergola to dine under. Our signature STK banquettes anchor the space – making each seat the best one in the house.

 

Location

New York City

Services Provided

Branding
Operational Strategy
Interior Design
Lighting Design
Event Design

 

STK Cosmopolitan

Located in the heart of the Cosmopolitan in Las Vegas, STK’s design aims to match the exuberance and theatricality of the Las Vegas culture. With a custom fabricated wall system that is inspired by the Nevada desert topography, high contrast lighting, and smoky mirrors that compliments the brand’s signature white and purple palate, STK Cosmo is the place to see and be seen. This location launched the STK into a new territory and proved its versatility and dynamism.

 

Location

Las Vegas

Services Provided

Branding
Operational Strategy
Interior Design
Lighting Design
Event Design

 

Lavelle

Located in the bustling Fashion District and steps away from the waterfront, the sprawling 6,000-square-foot space houses a restaurant, two bars, and a pool with an adjacent lawn lounge. To capture the vibrant energy of the neighborhood, Lavelle’s design concept is playful romp through a surreal playground. 

 

Location

Toronto, Canada

Services Provided

Interior Design
Lighting Design

 

The General

Another collaboration with Chef Hung Huynh of Top Chef fame and EMM Group, The General was inspired by urban excavation, peeling back layers of the downtown neighborhood’s culture and history to reveal its roots. The result is a new, chic and energetic aesthetic influenced by the restaurant’s Southeast Asian cuisine.

Pulling the outside in, an eighty-foot façade with retractable glass garage-door panels opens up the Front Café, so the sidewalk seemingly continues clear thru to the custom Pastry Counter.  Café patrons can dine casually or move inside towards the bustling Bar, designed like a classic bar/tabac and clad in deep red enamel, oozing incandescent light throughout the room whether opened up wide or collapsed into a closed position. Moving deeper into the Dining Room, the outside travels subtly inward giving way to raw and then renewed layers as the room progresses and ultimately evolves from front to back.  For a peak into the process, view WWD’s piece on the grand opening.

 

Location

New York

Services Provided

Interior Design
Lighting Design
Art & Graphics
Product & Furniture Design

 

Lavo

When the TAO Group was planning the ultimate restaurant-nightclub destination in NYC, ICRAVE’s reputation made us the clear choice. We designed a one-of-a-kind brasserie with a New York City Industrial Age look and European bistro feel. Below the restaurant, we created a subterranean playground, featuring a state-of-the-art DJ booth where some of the world’s top musical artists perform. 

 

Location

New York City

Services Provided

Interior Design
Lighting Design

 

Asellina

Planning a distinctive restaurant in a stylish Park Avenue boutique hotel led The ONE Group to ICRAVE. Our designers were inspired by Asellina’s rustic southern Italian menu, a cuisine that celebrates a few essential ingredients. We created a space that utilizes the key elements of building – wood, stone and concrete – to frame greenery and fireplaces in a warm, inviting collection of rooms.

Asellina’s Living Room lounge & main dining room are charming environments for exceptional dining experiences.

 

Location

New York City

Services Provided

Interiors Lighting
Art & Graphics Products
Strategy
 

 

Sushisamba
Las Vegas

Tasked by Sushisamba to take their brand to the next level, our team created an environment that encourages guests to engage in the fusion of Brazil and Japan. A Carnival-inspired art installation features giant swirling “ribbons” that explode from the center of restaurant and wrap their way around the room, evoking a delightful feeling of color and vitality.

 

Location

Las Vegas

Services Provided

Interior Design
Arts & Graphics

 

Arlington Club

This Upper East Side steak and sushi restaurant by Tao Group and renowned chef  Laurent Tourondel is reminiscent of the grandeur of the old Penn Station. Arlington Club marries old world craftsmanship with modern day manufacturing processes, from the sweeping lines of the brick vaulting to the soaring steel arches over the mezzanine.

Steel, wood and brick are used throughout, not only in contrast to each other, but also to imbue the restaurant with a comfortable, worn-in and weathered look and feel. A custom designed Art Nouveau inspired oak bar welcomes diners and custom chandeliers and sconces made of plumbing pipes and cast resin add another layer of depth, detail and character bridging old and new in unique ways.

 

Location

New York

Services Provided

Interior Design
Lighting Design
Arts & Graphics
Product & Furniture Design

 

Lexington Brass

Lexington Brass takes a refined approach to the bustling all-day brasserie concept. It’s a restaurant in a hotel, definitely not a hotel restaurant, and the space is surrounded by glass on all sides connecting it to the neighborhood outside. A black and gold veined marble bar, heavily tufted caramel leather banquettes and metallic glazed brick columns juxtapose modernity with classicism: Lexington Brass is both classy and brassy.

 

Location

New York

Services Provided

Interior Design
Lighting Design
Arts & Graphics

 

Koi

Asked to adapt Koi New York from its sister restaurant in Los Angeles, ICRAVE introduced a sweeping  interior feature – a massive fish net that drops from the ceiling and envelops the entire space. We also included a lush, indoor garden landscape, a nod to nearby Bryant Park, as well as to the design of its leafy LA relative. Our efforts hooked the year’s “Best Fine Dining Restaurant” award from Hospitality Design.

The space is infused with minimalist dark wood, tan leather banquettes and the sound of running water – creating an unusually sexy sushi restaurant.

 

Location

New York City

Services Provided

Interior Design
Lighting Design

 

Local Tavern PHL Airport

In 2010, OTG Management hired ICRAVE to design a beer hall concept at Philadelphia International Airport. The Client wanted a space that had local context (hence the name of the space), so the design team created a concept rooted in the history and culture of Philadelphia. Locally sourced materials inform the warm color palette and textures of the space, including a bar die with butternut wood and copper accents, and Virginia Mist granite for the bar top surrounding the open kitchen. The uplit stone archways emanate a warm glow throughout the space, showcasing laminated glass with all fifty-six signatures from the Declaration of Independence. Now you know where to go when you’re waiting for your flight.

 

Location

Philadelphia International Airport

Services Provided

Interior Design
Lighting Design
Art & Graphics

 

Le District

Our client’s vision was to capture the tastes of Morocco, Montreal, Paris and Provence in a one-stop dining destination and food market in Lower Manhattan. ICRAVE designed Le District’s architecture, operational strategy, branding, and lighting to create an experience that is authentic, vibrant and functional – earning an award for ingenuity and originality in lighting design.

 

Location

New York City

Services Provided

Branding
Operational Strategy
Interior Design
Lighting Design
Event Design
Web Design

“The values that we were looking for were really based on the principles of urban planning and about how you’d make a neighborhood.”
-Lionel Ohayon

 

30,000 square feet of market is divided into Districts housing food stations with unique personalities. Open kitchens bring food to the forefront and create a theatrical experience.

 
 

New York Delta Terminal C at LGA
Food Hall

Delta has been partnering with ICRAVE since 2009 to re-envision its domestic hub at NY’s LaGuardia Airport. For Terminal C, we designed a 10,000-square-feet food hall inspired by the streets of NYC. It offers an array of food choices and an impactful wine bar concept.

 

Location

New York City

Services Provided

Interior Design
Lighting Design
Art & Graphics
Strategy

 

New York JFK Five Borough Food Hall

As the gateway to America – the melting pot of the world – the international terminal at JFK Airport was the ideal location to showcase the diverse eats of its host city. ICRAVE‘s “NYC Street Food” features a market scene of theatrical, open, interactive kitchens housed in artfully-designed vintage vehicles that catch the eye and inspire tasting.

Exotic food trucks give travelers a unique way to experience moments of discovery and delight.

 

Location

New York City

Services Provided

Interior Design
Lighting Design

 

Hudson Yards
Market

NYC’s new Hudson Yards neighborhood, the largest private real estate project in U.S. history, had big plans for a unique food hall. ICRAVE was chosen to design the city’s first real Spanish-themed experience, with 15 food kiosks, a beer hall and 3 signature restaurants. We drew inspiration from traditional Spanish cities, markets and culture to create a diverse, vibrant, genuine dining destination.

 

Location

New York City

Services Provided

Interior Design
Architecture

To celebrate Spain and its culture, we selected most materials, finishes, furniture and art with  authentic Spanish brands, manufacturers and artists. 

 
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Biome

Biome is a conceptual Case Study developed by ICRAVE. Located within one of Dubai’s busiest intersections, our team was tasked to imagine a new typology within the Food Hall sector that would blend food, retail, and education within a three story property. Biome was designed as an experimental institute that cultivates, tests, shares, and scales exclusive food concepts around the globe.  As entertainment-oriented marketplace, the program vertically integrates restaurants,  learning spaces and inventive indoor agricultural labs. Our design approach creates these visually striking structures that are contemporary and bold.

 

Location

Saudi Arabia

Services Provided

Interior Design
Lighting Design
 

 

Starrett Lehigh Market

Over the past couple of years, we have worked closely with RXR and HLW to create a new retail typology for the iconic Starrett Lehigh building. Since the project’s onset, our goal was to create an icon that fostered discovery amongst its guests through food, art, and entertainment.

 

Location

New York

Services Provided

Interior Design
Lighting Design
 

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The Little Beet NYC

Committed to reshaping the quick-serve experience with a fast, casual, ingredient-driven eatery, the owners of Five Guys and Melt Shop, turned to ICRAVE. We designed The Little Beet with natural elements and an environment that promotes guest engagement with farm-fresh ingredients. Since its launch in NYC, The Little Beet has expanded to nine East Coast locations.

A handmade grid system suspends lush plants and herbs along the walls and onto the ceiling, highlighting the authenticity of the menu and ingredients.

 

Location

New York City

Services Provided

Interior Design
Lighting Design
 

 

Made Market

Hilton Worldwide tapped ICRAVE to develop a distinguishing restaurant identity for its DoubleTree Hotel brand. We developed the MADE Market, an innovative concept that functions more as a kitchen and pantry than a typical restaurant. Open 24/7, it combines a grab-and-go station, a counter where guests can make a fresh plate, and a dining room – all designed to conjure up the feeling of home.

 

Location

Tulsa, OK

Services Provided

Branding
Interior Design
Lighting Design
Furniture Design