Memorial Sloan Kettering: Cancer Center
Memorial Sloan Kettering (MSK) Cancer Center — the world’s oldest and largest private cancer center — has dedicated over 130 years to exceptional patient care. As part of their commitment to continually elevate the delivery of care, MSK tapped us to provide programming and experience design for the ground-up build of the new Josie Robertson Surgery Center. Understanding that our world is changing, MSK was seeking a firm that understands the impact of our digital experience and how we interact with our world. This is the catalyst for ICRAVE’s innovation in this landmark award winning project. This facility is the first of its kind. Standing 16 stories high, the 175,000-square-foot facility is the first of its kind. It features 12 operating rooms equipped to provide technologically sophisticated surgical care on an outpatient basis.
Check out the project on Fast Company.
Memorial Sloan Kettering: TYA Lounge
Roughly 650 patients ages 16-26 are treated at any given time of the year at the Memorial Sloan-Kettering Cancer Center, and thanks to a generous donation from The Who, one of the most influential rock bands of the 20th century, these millennials can enjoy a brand-new lounge space rich in community-building and patient-centric amenities.
With the Teen and Young Adult (TYA) Program, the concept of ‘hospital lounge’ has been completely reimagined. We transformed the TYA Lounge into a tech-driven, spatially considerate ecosystem reminiscent of a high-end college recreation room, complete with state-of-the-art gaming technology and a robust curatorial program of socially engaging stations.
Classic, stark hospital whites and beiges have been replaced with vibrant blues and pops of color which exude both warmth and energy. An open ceiling and industrial accents, including a metal curtain spiral staircase, keep the lounge casual and roomy. As guests enter the space through the existing lounge, they face an elaborate geometric pattern painted directly on the wall. Across the room is a movie projector screen serving as both a decorative art piece and a source of entertainment. A variety of seating types including ottomans, chairs and comfortable couches are spatially organized to encourage community and flexible use of the space.
The lounge is equipped for the digitally integrated lifestyles of today’s youth; features include multiple charging stations, the latest streaming services, and the latest in gaming technologies. We outfitted the space to accommodate multiple patients with seating arranged for social engagement in the “playground” area in the center of the room, while the perimeter of the lounge features spaces designed for solo activities. Young patients can snack at the well-stocked kitchenette, read books and magazines in the library space or immerse themselves in the two computer lab areas. A communal chalkboard art wall fosters creativity and serves as a welcome icebreaker for patients.
Memorial Sloan Kettering: Josie Robinson
Memorial Sloan Kettering sets a new standard for outpatient cancer surgery with the newly opened Josie Robertson Surgery Center, the first-of-its-kind freestanding facility on Manhattan’s Upper East Side.
David H. Koch Center For Cancer
Scheduled to open in 2019, The David H. Koch Center for Cancer Care, between 73rd and 74th Streets, in Manhattan, will provide a dynamic outpatient setting for leading-edge cancer treatments.
About the Facility:
The 23-story, 750,000-square-foot building is the latest example of MSK’s creative approaches to redesigning the way cancer care is delivered. It will allow MSK to achieve the greater efficiencies and lower costs – and the enhanced patient comfort and convenience – that come with providing treatment on an outpatient basis. The facility will have about 1,600 employees and treat approximately 1,300 patients daily.
Novel clinical trials will also be offered, giving patients access to the latest treatment options. And a pioneering outpatient bone marrow transplant unit will provide lifesaving procedures that in the past required strict isolation and a lengthy hospital stay. The facility will also offer MSK’s full array of diagnostic and therapeutic services, such as interventional radiology, as well as programs for patients with leukemia.
Johns Hopkins (Work in Progress)
We are currently defining the future of imaging centers with Johns Hopkins
BASK Spa by Exhale at Revel Resort in Atlantic City is a move away from the typical modern spa. Typically solitary and sedate, the ICRAVE team created a communal space where guests could release their inhibitions and feel comfortable and confident in their own skin.
Inspired by Eastern hammams and Roman baths, the design for BASK is a return to hedonistic, celebratory experiences that encourage indulgence and social interaction. The black and white marble oculus at the entrance doubles as a central reception area as well as a space for late-night parties or private events. A co-ed bathhouse is at the heart of the 32,000 spa, with heated mineral pools, a hammam, and a Himalayan salt cave. The terraced steps leading to the emerald-green pool act as a grotto, where we imagined bathers lounging like lizards after a dip beneath a reflective stretched vinyl ceiling.