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Hotels

Hospitality is not an aesthetic, it’s a mindset.

 
 
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ICRAVE is transforming hotels into vehicles for storytelling and community building. We consistently deliver our renowned interior design, award-winning lighting design, curated art and programming, to ensure that every guest experience is memorable.

 


Untitled Hotel

The client wanted the Untitled Hotel in NYC to be an integral part of its Soho neighborhood. We took inspiration from the area’s past and current creative culture to develop a multi-medium art and music destination. As a culture incubator – a new place to discover what’s new and exciting. Our designs are on the boards for a lobby, restaurant, bistro, jazz club and guest rooms.

Location

New York City

Services Provided

Strategy
Branding
Interior Design
Lighting Design

Guest rooms were designed to resemble Soho lofts, giving guests an authentic experience of living in NYC. 

 
 

Sir Adam Hotel

Amsterdam’s Sir Adam was designed to be a young, culture driven boutique hotel hosting lifestyle travelers and locals in one of the world’s most interesting neighborhoods. We considered two big factors: the area’s culture and the hotel’s location inside an iconic tower occupied by leading music and entertainment companies. The result is a creative hub for the world’s top creatives.

Location

Amsterdam

Services Provided

Interior Design
Lighting Design
Experience Design

ICRAVE worked with a group of Dutch artists to bring the Sir Adam’s design elements to life

 

Every room has a thousand little touchpoints that reinforce the design narrative and make the experience memorable.

 
 

Serafina
Beach Hotel

Aiming to become San Juan’s lifestyle icon, Serafina turned to ICRAVE. Our team gave the 86-unit boutique hotel its playful, beach-house-chic vibe, lofty lobby, and vibrant pool deck that could be equally enjoyed by tourists and locals alike.

Location

Candado, Puerto Rico

Services Provided

Interior Design
Lighting Design

ICRAVE transformed the hotel’s restaurant brand, aMare, into a chic beach experience.

 

The hotel’s popular pool deck is enhanced by 50-foot-long, infinity-edge pool that sits low along the ocean’s breaking waves.

 

Guestroom interiors feature sleek furnishings in a soothing Caribbean palate of linen, sea-glass green, driftwood greys and whites. Anchored by floor-to-ceiling windows that open to ocean and city views –truly unique getaway on the island.

 
 

Greystone

This new 100-room boutique hotel in the epicenter of Miami Beach combines a bohemian spirit and sophisticated aesthetic. ICRAVE turned the historic art-deco property into a charming hotel brand suited for Miami’s ever-evolving crowd. A sequence of immersive public spaces and versatile, modern guest rooms create a holistic hotel experience energized by color, sound and art.

Location

Miami Beach

Services Provided

Interior Design
Branding

As homage to the hotel’s address, 1920 Collins Ave., and to 1920 as the first year of prohibition, we designed an elegant basement speakeasy and club.

 
 
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W Hotel
Atlanta Midtown

As our first hotel project, ICRAVE was hired to reinvent Starwood’s Sheraton Atlanta’s 500 guestroom Hotel. We focused on using design and technology to create experiences that allow guests to feel glamorous and play in style.  A placemaking three-story atrium, connected all public spaces, including the bars, pools, corridors, and elevators with an iconic centerpiece chandelier.  

Location

Atlanta

Services Provided

Interiors
Art & Graphics
Products

Suites - We reinvented the hotel from top to bottom: 500 new rooms and suites, elevators, corridors, public spaces, bars and pool area – all connected by a placemaking three-story atrium.

 
 

Washington Hotel

ICRAVE’s mission was to add a progressive edge to the Beaux Arts grandeur of an iconic DC Hotel. Our redesign for the lobby, restaurant, rooftop and guestrooms was bold and inventive, repositioning the classic building as a cultural destination for DC. We blended historical details with contemporary high fashion, art, and entertainment to create a new hotel experience.

Location

Washington DC

Services Provided

Interior Design
Lighting Design
Branding
Real Estate Marketing
Art Design/Build/Deliver

 

The Leviathan 

The Battery Maritime Building on the south Manhattan waterfront is an ideal for transforming a legendary backdrop to a modern, authentic NYC experience. ICRAVE teamed with The Dermot Companies and HPH to create both an urban adventure and island escape. We transformed the BMB into a new type of cultural incubator, including the Leviathan Hotel, a multidisciplinary event space, and destination restaurant.

Location

New York City

Services Provided

Branding
Interior Design
Lighting Design
Operational Strategy

Built to last, the materials and furnishings were selected to age gracefully and take on a warm and waxy patina while still feeling clean and fresh.

 
 

Virgin Hotel
Model Room

Tasked to bring Virgin’s fun and sleek brand to hotels, ICRAVE focused on smart, modern guest room details that surprised and delighted. A defining feature in the room, we put a twist on the traditional bed and created a multi-functional bed lounge for sleeping, working, relaxing and more. 

Location

Prototype

Services Provided

Room Concept & Development