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Mixed Use Development

 
 
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21 West End

Given the challenge of designing the entire 43 floors and 620+ apartments at 21 West End Ave., we considered what type of “extra room” families would want in their lives. As a result, we conceived, designed and curated a suite of amazing amenities not found in any other apartment building. We crowned the project with a behemoth 30x75-foot-long digital sculpture lovingly named Luci. 

At 21 West End, there’s a “one more room” for everybody, including a fully operational restaurant, arcade and bar, library, gym with kickboxing, yoga studios, sauna, pool, indoor dog run, and wine cellar.

Location

New York City

Services Provided

Interior Design
Lighting Design
Strategy
Experience Design
Products
Brand Development
Art Curation
Marketing
Web Design
Art Curation (Niio)

 

At 21 West End, there’s a “one more room” for everybody, including a fully operational restaurant, arcade and bar, library, gym with kickboxing, yoga studios, sauna, pool, indoor dog run, and wine cellar. 

 

 
 

Gravity

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Location

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Services Provided

Interior Design
Lighting Design

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VivaViv

Our task was to design a strategy that would help create a vibrant neighborhood in the heart of Tel Aviv.  Our strategy revolved around the user experience of three main stakeholders – the tower’s residents, neighboring locals, and visitors. Our key objectives where to create an active streetscape, promote a sense of discovery, and cater to the cult through niche driven destinations. We proposed a set of physical solutions that transformed the existing design into a opportunities for the guests to connect with each other and trigger the kinds of memories that foster and encourage community and a sense of place – comfort, wonder, discovery, and familiarity.

Location

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Services Provided

Interior Design
Lighting Design

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Starrett Lehigh

Over the past couple of years, we have worked closely with RXR and HLW to create a new retail typology for the iconic Starrett Lehigh building. Since the project’s onset, our goal was to create an icon that fostered discovery amongst its guests through food, art, and entertainment.

Location

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Services Provided

Interior Design
Lighting Design

 

Crystal City

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Location

Washington, DC

Services Provided

Interior Design
Lighting Design

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Lemon City

When the developers for Lemon City reached out to the ICRAVE team, the site consisted of continuous urban acreage. Our vision was to build innovative urbanism that was attractive to Miami’s creative class without isolating neighboring communities. Our proposed program mix was designed to celebrate Miami’s culture, inspire creative living, and enable daily life to its residents.

Location

Miami, Forida

Services Provided

Interior Design
Lighting Design

 

Penn Plaza

For this high-profile urban retail development in the heart of Mid-town Manhattan, our team’s goal was to design for an intimate neighborhood feel and solve for a complex urban complex that included multiple city blocks, large retailers, and public gathering spaces. We looked at small European town’s for inspiration and proposed a set of solutions that broke down the experience into our guest’s experience where they could become fully immersed in through art curation, integrated technology, and day-to-night programming.

Location

New York, NY

Services Provided

Interior Design
Lighting Design

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Cloud Forest

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Location

New York, New York

Services Provided

Interior Design
Lighting Design

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1740 Broadway

To reinvigorate the property’s public spaces our team envisioned a robust program that blends fitness, food, and programmable event spaces that are exciting and fresh. With an iconic design approach, our team was able to merge functionality and design to create an inviting, unexpected, and playful space

Location

New York, New York

Services Provided

Interior Design
Lighting Design

 

Sponda

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Location

Helsinki

Services Provided

Interior Design
Lighting Design

 

Newark Village

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Location

Newark, New Jersey

Services Provided

Interior Design
Lighting Design

 

Rutgers Housing Plaza

Create a dynamic, year-round OASIS that supports commercial activity, daily respite, and student interaction while being sensitive to residents’ quality of life.

Location

Newark, New Jersey

Services Provided

Interior Design
Lighting Design

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Turnbury Isle Resort

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Location

Miami, Forida

Services Provided

Interior Design
Lighting Design