Case Study


A one of a kind sculpture at 21 West End

ICRAVE partnered with luxury developer The Dermot Company, art fabrication company UAP, and digital art specialist Niio to create New York City’s largest freestanding digital art installation located inside the new Upper West Side residential tower, 21 West End Avenue. ICRAVE designed the complete residential experience, including the hospitality-inspired amenities package, the full 616 residential units, the building’s branding and marketing collateral, its award-winning website and digital portal, as well as this state-of-the-art digital sculpture.


The Vison

We blend the digital world with the physical events, establishing A far- reaching, participatory platform that fosters collaboration between visionaries, communities, and brands.

We will illuminate an urban district with purposeful wonder, infusing it with innovative ideas that leave A lasting impression on the community, the city, and the world.

Our Mission Is To
Light The Path Ahead

We empower people to express themselves and creatively engage in progressive social experiences that generate authentic content and awe-inspiring phenomena.