Brand Identity: Sir Hotels

In 2013, Sir Albert, a one-time diamond factory reimagined as a world traveler’s Old World residence by Baranowitz + Kronenberg, opened in Amsterdam’s De Pijp neighborhood. Three years later, the Tel Aviv architecture firm, as well as Amsterdam designer Saar Zafrir, unveiled the Art Nouveau-meets-midcentury Sir Savigny in Charlottenburg, Berlin. Founded by Israeli native Liran Wizman, Amsterdam-based Sir Hotels is owned and managed by Wizman’s Europe Hotels Private Collection (EHPC), which spans the Park Hotel Amsterdam (one of the city’s first lifestyle hotels) and the casual, upbeat Max Brown Hotels in Amsterdam, Düsseldorf, and Berlin. EHPC also handled asset management for W Amsterdam.

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