The Serafina Beach Hotel Celebrates the Sand and Surf Culture of San Juan, Puerto Rico

From offices to pool houses to lighting collections, New York-based design and branding studio ICRAVE does it all. One of the company’s latest projects is the completion of the interiors for the Serafina Beach Hotel, a stylish property embodying the sun and surf culture in San Juan, Puerto Rico.

In collaboration with San Juan-based LA Architects, ICRAVE stripped the building down and remodeled everything, including the building’s systems, facade, and pool deck areas. The team took inspiration from the views of the Atlantic Ocean and neighboring Laguna del Condado, as well as the trendy Condado district, to give the hotel its fresh new facelift.

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