Upper East Side pizza parlor to debut Caribbean beach resort

When restaurateur Vittorio Assaf, co-founder of upscale Manhattan pizzeria Serafina, decided to open a new international outpost, he considered the kitchen … then added an additional 96 rooms.

With the upcoming opening of Serafina Beach Hotel in San Juan, Puerto Rico, the Italian eatery is the latest in a growing list of brands attempting to break into a business long dominated by the Hiltons and Marriotts of the world.

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